Group: Response to digipak/advertisement brief

Our brief for creating an advertising campaign consists of designing a digipak and advert to run in a magazine or newspaper. We have discussed where our advertising campaign should run to reach its widest audience and have concluded that either a broadsheet newspaper like the Observer or an indie-style music magazine would be most appropriate.

We have looked at previous Two Door Cinema Club album covers/digipaks and although there is a clear sense of continuity through the album covers, we have decided to aim for our own style, which we believe befits the genre in a more aesthetic manner. However we shall use some aspects of the band's previous designs.

In terms of dividing the workload between us, Chris will design the digipak and Ben will design the poster. We plan to work together to create a sense of cohension through the advertising campaign, and use the same style and font throughout.