For my print work, I decided to do a magazine advert promoting a new album. I wanted to create a sense of
brand continuity across all of our
promotional material, so took the photograph at the same location as not only the band performance in the music video, but also the advert for the tour and the pictures used in the digi-pak. I didn't want any band members in the advert, so chose to take a picture of the band instruments left on the floor.
I wanted to write the album name 'Tourist History' on the drum kit, so the first stage of editing the advert was removing the drum brand 'TAMA' from the bass drum. To do this, I imported by still image to Photoshop Elements CS3, and selected the
clone stamp tool, which allowed me to clone the image of the drum near the text over the top of the text, effectively removing it.
I used a small brush size, which gave me more control over the image that I was editing and the effect I was using.
The next stage of the advert was to insert the main text, which is the band name 'Two Door Cinema Club'. I wanted this to be large text, in the top left corner so that it was
bold and stood out, as well as following the
traditional reading line. I used the text tool, and selected the
font Century Gothic which is the same font used on the other advert, the digipak, and also the font that the band use on their albums. Because the plain white font did not stand out enough, I added a thin, black line around the text using the
stroke tool, and then reduced the
opacity to make it look neater.
Following the reading line, the next text to write was the album name 'Tourist History'. I used the same font, but put the text in black, and distorted the text so that it looked like it was written on the text. Then, to make the text look less flat, I
duplicated the text layer, and on the first layer used brush to create a 'splash' effect on the text, and remove it, then by adding another text layer on top, I the text looked less flat and like it was actually written on the drum.
The next stage was to write the details of the new album in the bottom right corner. However, the white text I wanted to use did not stand out against the gravel floor, even with the stroke tool. To combat this, I used another brush, and made the brush size very large and used this tool to create a black, grainy splash effect in the bottom right corner. I chose this over just adding a block of black as it was more subtle and faded nicely into the gravel of the original picture.
This meant that I was then able to write the album details in the bottom corner, so I once again used the same font, Century Gothic, and added the text 'NEW ALBUM OUT MONDAY' in capitals, not only to make it stand out, but also to create a sense of importance and urgency. The text underneath, which was the band web address, was centred and made to a size where it could be
justified with the text above it, so that it looked square and neat, and didn't hang over the edge of the text.
The final stage of the advert was to insert an image of the digipak was to insert the album from cover, taken from Chris' completed digipak. I dragged the image into Photoshop, and used the image resize tool to make the cover the correct dimensions for the advert. I wanted this image just above the details of the new album, as this is where it is most relevant, and I also wanted it big enough to be able to see clearly, but not so big that it distracted from the rest of the image.
Below in the completed magazine advert for the album.
The animatic was possibly the single most useful process that we undertook. On our first attempt to make our animatic for our first concept, we realised that although we had a general idea of how we wanted our video to look, we struggled to come up with any specific shot ideas. After several discussions, we realised that our concept was fundamentally flawed in that we did not have enough ideas for it, and this led to us actually scrapping much of our concept and starting again. The second animatic that we made was very helpful, as it showed us that we all knew what the new concept involved, and had specific shot ideas.
The next stage of the advert was to insert the main text, which is the band name 'Two Door Cinema Club'. I wanted this to be large text, in the top left corner so that it was bold and stood out, as well as following the traditional reading line. I used the text tool, and selected the font Century Gothic which is the same font used on the other advert, the digipak, and also the font that the band use on their albums. Because the plain white font did not stand out enough, I added a thin, black line around the text using the stroke tool, and then reduced the opacity to make it look neater. When creating the text ‘Tourist History’, distorted the text so that it looked like it was written on the drum. Then, to make the text look less flat, I duplicated the text layer, and on the first layer used brush to create a 'splash' effect on the text. I replaced to duplicated layer, so that the text looked less flat and like it was actually written on the drum.
To edit the video, we used Adobe Premiere Elements. To create the sequence where the camera tracks through a sub-way, before stopping in front of the protagonist who sings a line, I needed to sync the actor singing to the lyric. To do this, I used the ‘split clip’ tool, to cut the clip just before the actor sings the line. I then dragged the clip across the timeline until it was in the right place. I was then able to drag the clip of the camera tracking through the sub-way to just before the clip where he sings the line, and use the ‘time-stretch’ tool to make this clip faster. 
The biggest challenge that I faced when editing was maintaining the positioning of clips in the timeline. I found that when deleting some clips, or even just moving them slightly, it would sometimes move the entire timeline so that everything was out of sync. To combat this, I used the ‘clear’ button instead of the ‘delete’ button, which meant that the clips in the timeline weren’t moved. I also timed up the final few shots with the end of the track, so that if everything was moved, I knew where it had to be returned to, which saved time.
When filming the band performance, we wanted to include a large amount of movement in the shots. To do this, I set up the track and dolly, and mounted the camera on the tripod before putting the tripod on the track. I run the dolly along the track throughout filming, which allowed us to get steady movement. 
One of our earlier concepts for the music video was the inclusion of an extreme slow motion shot of a glass falling and smashing. To film this, we had to set up a small set, including three large tables to prevent any shards of glass spreading out behind the controllable area. We ran three sheets of wallpaper down the tables, to give us a white background. We shot the glass falling on a camera which can shoot at 240 frames per second. However, to make the shot as high quality as possible, we bought two studio lights, which gave us additional bright lighting to help the camera capture the glass as it fell. However, in edit, we weren't entirely happy with the shot and decided to cut it from the final video. 
The theorist Richard Dyer stated that a true star should be ordinary and extraordinary, so that the audience always wanted more and to 'complete' the artist. In our video, we have pushed to fulfil this convention, as an entire narrative revolves around the lead singer being ordinary - walking through a sub-urban town on an autumn day, a situation that the audience could relate to. However, there is a second narrative in which the main singer is extraordinary, with meal-worms on his face, eating onions, pouring water over himself and wearing eye makeup. 
This theme of the ordinary 'boy next door' was important for us to maintain across all of our promotional material. For instance, the advert that Ben has created is a simple image of the band's instruments on the floor outside a garage area, which connotes a sense of low-fi, indie band approach which we are trying to create in the meta-narrative. Furthermore, in Chris' digipak, images of the entire band are used, to explore each band member individually, showing that although Harrison Mulley is the lead singer, the other band members are important, to convey a sense of friendship within the band despite a clear lead singer.
