I have chosen to deconstruct the album cover "Voice of Animals and Men" by the Young Knives as it is by an indie band similar to that of Two Door Cinema Club and it is interesting to see how their album cover style is different to other indie bands. In addition, this indie album cover could possibly give me some ideas as to the style of our groups digipak.
Genre:
The band's indie genre is evident through the album cover because of the image that is shown which is low-fi and has no dramatic visual effects or colours, but instead it is a simple picture with probably no specific meaning. The image is so simple that the font in fact stands out much more than it normally would, which is the effect that was probably wanted. The image is particularly effective because of the juxtaposition of location and the characters in costume, making the album cover effective at catching the eye.
Media Language:
The front cover of the album could be connoting and anchoring the title of the album with the image. The image could be suggesting that the man in the raincoat is referring to the men, with the person dressed in hay representing the animals for the title "Voices of animals and men". At the very least, these characters do not belong in this type of location, an urban street with oncrete buildings, but more in a rural location such as a farm. This creates a great juxtaposition which is very effective and has a very British feel with the kerb and pavement with double yellow lines. The grubby concrete surroundings with dull, grey skies are also reflective of a typical British urban environment and makes the random eccentric characters stand out..
The cover also has a predominantly yellow feel which is often common on indie album covers as it gives a vintage feel. The addition of a lower quality photo anchors this effect and agains adds to the low-fi cover which isn't extravagant with large amounts of effects and colour. Instead it is kept simple and that in itself makes the image effective and catching the eye.
Finally, the font is very modern and slightly retro, a complete difference to the image which it is next to. It is also situated on the left hand side of the cover which means when someone first looks at the album, their eyes will first notice the image and then be drawn over to the font as the clear white font certainly stands out on a dull and gloomy background.
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