How Are You Representing Your Artist Across Your Promotional Material?

Before we started planning the video for the song, we had a group discussion and decided that we felt that the 'indie' image of Two Door Cinema Club was very important to maintain throughout the creative process.

The theorist Richard Dyer stated that a true star should be ordinary and extraordinary, so that the audience always wanted more and to 'complete' the artist. In our video, we have pushed to fulfil this convention, as an entire narrative revolves around the lead singer being ordinary - walking through a sub-urban town on an autumn day, a situation that the audience could relate to. However, there is a second narrative in which the main singer is extraordinary, with meal-worms on his face, eating onions, pouring water over himself and wearing eye makeup. 

This theme of the ordinary 'boy next door' was important for us to maintain across all of our promotional material. For instance, the advert that Ben has created is a simple image of the band's instruments on the floor outside a garage area, which connotes a sense of low-fi, indie band approach which we are trying to create in the meta-narrative. Furthermore, in Chris' digipak, images of the entire band are used, to explore each band member individually, showing that although Harrison Mulley is the lead singer, the other band members are important, to convey a sense of friendship within the band despite a clear lead singer.

Overall, we have tried to represent our artist as being very normal, and down to earth as is traditional with the representing indie bands such as 'Two Door Cinema Club'. However, we also felt that it was important to show an extra-ordinary side to the artist, and have achieved this through the Music Video where we have alternate shots with unusual ideas.